About

I could always draw and build things. I saw apparel design as my ticket to the world.

Short version: Pro-snowboarder buys sewing machine with dream of becoming a designer…and succeeds beyond his wildest dreams.

Long version: I was/am/will always be a sucker for the look of the hero/heroine. In the scenes and scenarios portrayed in my favorite films, books, or even a single image, I love that spirit {and believe many do} of good proportion, posture, and authenticity.

Traveling on the snowboard pro tour-riding with people from all over the world and basically living in technical garments- broadened my scope of the world and bought me some time to put a plan against my dreams.

In 1997, I bought a sewing machine and just started learning. During my downtime between halfpipe training sessions I began constructing some garments, applied life-long drawing skills toward fashion illustration, loved mixing materials instinctively, and began to conceptualize early merchandising ideas.  They were all raw and highly conceptual, but all rooted in functionality and all contributing to the objective.

After those last few years on tour, I moved back to the east coast and launched a small business offering custom clothing for individual clients. Working full-time drawing and sewing garments personally, I got a call from Salomon and was hired to design their first ski apparel collection. An unbelievable opportunity.

While working in France at Salomon headquarters, I was contacted by RLX for the role of Outerwear Design Director. Working for Ralph had -until then- seemed an impossible dream. I accepted and set about to reinvigorate their technical outerwear offer. During that time, Mr. Lauren personally decided to launch Black Label sportswear based on the inspiring lifestyle product within RLX. Some of my Black Label designs became classic items within the collection.

Beginning in 2010 at Spyder Active Sports, I led the reinvention of the product offer to put Spyder back on top not only as a sales leader but back to a design leader in ski and lifestyle apparel.  My goals for the brand's future came to fruition also as we pushed beyond ski heritage into broader lifestyle collections and top-tier motorsports partnerships.

For Triple Aught Design, all my experience collided in one brand where I could craft a wardrobe -across a broad range of possible needs- for some very capable individuals.

At VF Corp, I lead charges into long-term sustainability and circularity, studied digital product creation, and triangulated multiple teams toward company-wide goals.

Today, I share my experiences and expertise across multiple brands and teams; driving toward a cleaner, richer experience for consumers.

Passion prevails and I'm grateful every day for the opportunity to keep being creative, work with great people, increase brand-reach consciously…and, critically, pay-it-forward my mentoring and developing new designers.