What we do: Collierbrands is a progressive design house working primarily on apparel and equipment in the outdoor and lifestyle market. We partner with brands large and small, existing or start-up, to provide compelling design, development, and storytelling solutions.

What we stand for: Waste reduction (Our industry needed a reset). Unique product design (Enough with monotonous product lines). Revenue creation (Building businesses).

Our Approach

Short version: Collierbrands provides a next-level combination of function, quality and style. When conceptualizing a garment or piece of equipment for a brand, “What makes it great?” is always part of our brief. Today, our whole industry should be held to that standard: Every piece should have to be great or else don’t make it. We believe that Why a new product is put into the world and How it is made should be as important as What is being made.

Before making a purchase, Consumers today require more engagement/trust/transparency than ever before. With so much product the market, brands need an edge. By pairing stylish, authentic design with richly considered story, collierbrands strives to ace your project every time and create transformative change for your brand.

Long version: Today, as brand owners, as developers of future brands, or as product leads, we have to create product more responsibly and engage consumers on several wavelengths. There is the philosophical aspect of what the brand stands for (your “why”). There is the technical aspect of how you choose to make what you make. And then there is the actual product and the way it represents the why and the how.

That is our formula: A conversation between the Client and collierbrands to determine the “why” is the first step; understanding your hopes and dreams for a new brand/collection and the problem you will solve for your customer. The “how” can be a matter of fact (we will only used recycled materials or collected materials) or a matter of pride (US manufacturing for story). Lastly, the “what”: Product. All of this with the goal of establishing your brands’ specific visual/functional DNA and educating the consumer on “what makes it great?”

Collierbrands provides deep understanding and studied execution of technical outerwear and lifestyle product creation. JJ Collier has been responsible for the creative vision, team leadership, and innovation necessary to lead top brands like Ralph Lauren, Spyder, and Triple Aught Design to clarity of story, elevated design, and increased growth.

Whether your brand is well-established or a start-up, we cut a compelling line through concept, materials, form, color, merchandising, design, and finishing that simplifies the creative process for our Partners and is richly engaging for Consumers. We dream into “the movie” with you, creating a story that helps you see a future {that your customer will eventually become a part of}.

In a sea of great apparel and gear available to all with a click, today, your brand’s product must have a specific, understandable, and memorable raison d’etre. Your brand requires it, customers want it, and collierbrands helps provide the answer to “What makes it great?”